Kaduna Electric Unveils Brand Ambassadors to Drive Rebranding and Excellence
By Asma'u Mohammed
The Managing Director/CEO of Kaduna Electric, Umar Abubakar Hashidu has inaugurated new Brand Ambassadors drawn amongst staff to enhance the successful of the company's rebranding exercise.
“As our Brand Ambassadors, you are now the face of Kaduna Electric. You were chosen for your outstanding qualities, and we believe you have the potential to do more. Your role in rebranding and transforming Kaduna Electric cannot be overstated. The rebranding process will only be successful if we change the old narratives that have held us back over the past 10 years,” he said.
“Rebranding is vital to our growth as it determines how we are perceived by the public. Let us work together to create a new Kaduna Electric, one that delivers value to customers and fosters trust. The impact we make will define our future success,” he urged.
Dr. Hashidu encouraged everyone to set clear goals and strive relentlessly to achieve them. “Successful people do not make excuses for failure. They assess their strengths and weaknesses, seek feedback, and work on continuous improvement. As Kaduna Electric embarks on this transformative journey, every member of staff must play their part,” he said.
Commenting at the ceremony, one of the Brand Ambassadors, Team Lead Strategy Khalid Aliyu Muhammad, praised the Management for initiating this rebranding effort.
“Let us embrace this new chapter with optimism and determination. The future of Kaduna Electric is bright. If we all commit to playing our roles diligently, we will achieve the growth and success we aspire to,” he stated.
Speaking at the ceremony, the Head Corporate Communications, Abdulazeez Abdullahi, emphasized the crucial role of the Brand Ambassadors in driving customer sensitization. He urged them to use all forms of communication verbal, non-verbal, one-on-one interactions, or engagements through community and religious/traditional leaders to promote Kaduna Electric’s services.
He further encouraged all staff to cooperate with the ambassadors in their efforts to elevate the company.
The responsibilities of the Brand Ambassadors include brand representation, serve as public face of Kaduna Electric, maintaining consistency, engaging on social media, interacting with customers, managing feedback, supporting employee engagement, overseeing events, identifying trends, and upholding reputation management, Abdulazeez stated.
Management and Labor Unions Pledge Collaboration for Enhanced Productivity
By Asma'u Mohammed
This resolution was reached during the 4th Quarter Management/Union Consultative Meeting, held on Wednesday, December 11, 2024, at the company’s Head Office.
In his opening remarks, the Managing Director and Chief Executive Officer, Dr. Umar Abubakar
Hashidu, welcomed the union delegations and commended the positive relationship that has existed between the Management and labor since the company’s leadership transition. “We have maintained a good working relationship since taking over, and we hope this will continue so we can collectively enhance staff welfare,” he said.
Dr. Hashidu announced a significant investment in procuring essential working tools, including field equipment, personal protective equipment (PPE), and high-frequency radios, which will be distributed to staff in the coming days. The Union commended this as a noteworthy achievement.
He however, urged union leaders to ensure employees fulfil their responsibilities effectively. “Considering the challenges in our industry, we must step up and do what is right for the progress of this great company. The current market obligations present significant challenges, and we cannot afford to operate as we used to,” he emphasized.
The Deputy Managing Director, Abubakar Sadiq Mohammed, also acknowledged the unions’ collaborative spirit. “Your presence here reflects a unity of purpose and a solid understanding between the unions and the Management. This cooperation is vital, especially when making decisions that drive the company’s progress,” he noted.
Union representatives expressed satisfaction with the discussions and commended management for clarifying the company’s challenges. They also urged management to honor agreements reached during the meeting within an agreed timeframe. Key issues raised by the unions include improvements in staff welfare, resolution of pension matters, exit token, among others.
The Union also announced plans to embark on a sensitization and advocacy tour across all Area Offices (AOs) to engage members, foster grassroots consultations, and promote a brighter future. This initiative aims to boost revenue generation and encourage a better work culture.
Management commended the Union for this proactive step and pledged its support.
Both parties reaffirmed their commitment to fostering a productive and harmonious working environment to achieve the company’s goals.
No comments:
Post a Comment